The Power of Obsession in Building Your Product
Building something new from the ground up is no small feat. It requires an immense amount of dedication, passion, and an unwavering focus. Obsession is often the secret ingredient that drives successful entrepreneurs and innovators to create extraordinary products and companies. This obsession, while challenging, can also be incredibly rewarding and enjoyable.
The Essence of Obsession
Obsession is more than just a keen interest; it’s a deep-seated passion that permeates every aspect of your life. When you’re obsessed with building something, you think about it constantly, day in and day out. Your mind is always turning over new ideas, solving problems, and seeking ways to improve. This relentless focus ensures that you are always moving forward, always striving for excellence.
The Emotional Rollercoaster
Obsessing over your product or company can be an emotional journey. There are moments of exhilaration when you make breakthroughs and moments of frustration when you face setbacks. Your stomach circles with anticipation and anxiety, especially when you see similar concepts emerging in the market. This emotional investment is a testament to how much you care about what you are building. It fuels your drive to succeed, no matter the obstacles.
Building Hacktiv and Bayanichain
In 2020, I was in a small room, finishing enterprise projects without a regular salary. This was the reality of building Hacktiv Colab and Bayanichain. The challenges were immense, but my obsession with these projects made me resilient. I pushed through the financial uncertainties and the long hours because I believed in what I was building. This obsession kept me going, and it still drives me today. The sense of ownership and commitment to these projects made every hurdle an opportunity to grow and improve.
The Willingness to Do Whatever It Takes
Obsession breeds a willingness to go to great lengths for your product. You are ready to put in the hours, overcome challenges, and make sacrifices because you believe in what you are building. This commitment is rooted in the knowledge that the product or company is yours. It carries your vision, your values, and your passion. The sense of ownership makes every effort feel worthwhile, every milestone a personal victory.
Finding Joy in the Journey
While the journey is challenging, it is also incredibly rewarding. There is a unique joy that comes from working on something you are obsessed with. Every small achievement brings immense satisfaction. The process of creating, refining, and perfecting your product is a source of pride and fulfillment. This joy is what makes the hard work enjoyable, what keeps you motivated through the toughest times.
Obsession is a powerful force in building a product or company. It drives you to think about your creation constantly, to feel deeply invested in its success, and to work tirelessly to achieve your goals. This intense focus, while challenging, can be incredibly enjoyable and fulfilling. It’s this obsession that sets apart the truly great products and companies from the rest, making the journey as rewarding as the destination. Whether it was building Hacktiv Colab in a small room in 2020 without a regular salary or pushing Bayanichain forward, my obsession made me resilient and fueled my desire to continue.
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